Structured Prompting for Business Impact

Most professionals already use AI tools at work, but few are getting the results they want. The gap is rarely the tool. It is knowing how to communicate with AI clearly, purposefully, and in a way that gets outputs you can actually use.

This course gives you a structured approach to prompting that works across any AI platform and any workplace situation. You will walk away with a practical prompting framework, hands-on experience across multiple AI tools, and a curated set of ready-to-use prompts spanning workplace communication, decision-making, professional development, and business application. No technical background required, just a willingness to practise and apply.

After the workshop, learner will be able to:

• Explain why prompt quality directly determines the quality of AI output
• Apply a structured prompting approach to get relevant and useful responses from AI
• Use AI tools confidently across a range of workplace tasks and situations
• Select the right prompting technique for different goals and contexts
• Evaluate and refine AI-generated outputs with a critical and discerning eye

Outline

1. The AI Communication Gap: Why Most People Get Mediocre Results and What to Do About It

• Understand the difference between simple and structured prompts
• Learn a prompting framework applicable across any AI tool or task
• Practise building prompts step by step using real workplace scenarios

2. Prompting in Action: Techniques to Get Better Results

• Learn how to refine and iterate on AI responses for better results
• Explore prompting techniques that improve precision, depth, and relevance

3. Your Prompt Toolkit: Practical Prompts for the Workplace

• Explore a curated library of prompts organised around four outcome-based themes
• Practise applying prompts to real tasks drawn from your own work context

4. Evaluating Outputs

• Discuss responsible and ethical use of AI in a professional context
• Learn the importance of Human-in-the-Loop
• Identify immediate opportunities to apply structured prompting in your own work

Ms Susan Kwa is a strategic Consumer Insights Specialist, and ICF-trained Practising Coach with more than 20 years of experience turning qualitative evidence into actionable decisions. She has partnered with FMCG, financial services, and technology companies across Asia-Pacific on new product innovation, product launches, brand revitalisation, and service-quality programmes.

As an IHRP Certified Professional and Adult Educator, Susan is passionate about empowering professionals to harness Generative AI responsibly for market research, content development, and process improvement. She also designs and facilitates training in people management, conflict resolution, and workplace communication.

Her recent engagements include introducing more than 1,000 learners to the fundamentals of prompt engineering. Susan brings a unique blend of research expertise, practical coaching, and strategic innovation thinking to every training session.