Job Description
We are currently seeking a highly motivated and results-oriented Marketing Executive to join our team. The ideal candidate will have a strong background in digital marketing, social media marketing, and search engine optimisation (SEO). As a Marketing Executive, you will be responsible for developing and implementing marketing strategies to drive brand awareness and generate leads.
Responsibilities
- Plan and execute digital marketing campaigns across various platforms, including social media, email, and search engines
- Conduct market research to identify target audience and industry trends
- Optimise website content and landing pages for search engine visibility
- Monitor and analyse website traffic and user behavior using Google Analytics
- Develop and manage content marketing initiatives, including blog posts, articles, and social media content
- Implement email marketing campaigns to nurture leads and drive conversions
- Utilise marketing automation tools to streamline processes and improve efficiency
- Manage and enhance brand identity through consistent messaging and creative campaigns
- Write compelling copy for marketing materials, including website content, advertisements, and email campaigns
- Collaborate with internal teams to ensure marketing initiatives align with overall business objectives
- Stay up-to-date with industry trends and best practices in digital marketing
Pre-requisites
- 2 to 4 years of experience in digital marketing or related field
- Strong knowledge of digital marketing strategies, including social media marketing, SEO, and content marketing
- Proficient in using Google Analytics and other web analytics tools
- Experience with sales platforms (eg. Hubspot) is a plus
- Excellent written and verbal communication skills
- Ability to work independently and as part of a team
- Attention to detail and strong analytical skills
If you are passionate about digital marketing and have a proven track record of driving results, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter detailing your relevant experience and qualifications.