Influence & Persuade with Impact

Course code: TGS-2020502411

Learn how to influence decisions and persuade others effectively, be it with your boss, colleagues, partners, clients or customers.

Date: 14 & 15 Sep 2021

Status: –

Available Dates
Course Fees
  • Early Bird (EB) S$727.60

    Early bird date in brackets

  • Normal S$791.80
  • Members S$684.80

    Fees are inclusive of 7% GST

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place.

This workshop will help participants learn how to influence and persuade in a variety of areas using the three keys of influence to unlock potential for team members to adopt vital behaviors to achieve significant changes in their lives.

After the workshop, you will be able to:

  • make decisions about using persuasion versus manipulation
  • apply the concepts of pushing and pulling when influencing others
  • engaging the six sources of influence
  • use different techniques for getting persuasive conversations and presentations underway
  • make a persuasive presentation by using the 5 S’s
  • apply storytelling techniques to extend influence
  • leverage the three keys of influence to effect positive behavioural change



  • Understanding Persuasion
    – Explore the differences between persuasion, influence, and manipulation

  • Preparing to Persuade
    – Learn how to customise your approach to persuasion
       * pushing versus pulling
       * communicating with confidence
       * planning the conversation
       * suspending the frame of reference

  • Getting Off on the Right Foot
    – Explore techniques that help you to speak persuasively
      * building rapport
      * matching
      * mirroring
      * pacing
      * leading

  • Presentation Strategies
    – Examine a framework for building a persuasive presentation of any length
    – Practice speaking persuasively

  • Using Stories to Persuade
    – Make the most of humanity’s social nature and love for stories
    – Practice some storytelling

  • The “Six Sources of Influence” Model
    – How to Leverage on the Three Keys to Influence
    * Key 1: Focus and Measure
    * Key 2: Find vital behaviours
    * Key 3: Engage the Six Sources of Influence
    – Application: Explore and apply techniques on a real case
    – Understand how it benefits your influencing skills
Who should attend?

Directors, managers, team leaders and executives.


To ensure effective transfer of learning, the programme is skill-based, leveraging on role-plays and practice relevant to the work place.


Mr Jansen Chua has over 30 years of experience in leading teams and business units in the public and private sectors, and his areas of focus are in leadership, talent management and people management.

His vast experiences include designing and implementing the senior leadership coaching programme of Kydon Group, facilitating the basic coaching and facilitation programme for SAF Centre of Leadership Development, and designing, developing and delivering the Three-year Employee Development programme for JJ-Lapp Cable.

Certified in Emergenetics, TetraMap and DISC, he guides his participants in increasing self-awareness, building on strengths and improving interaction with others. As a Certified Talent Analyst, he provides client advisory services in talent management. Being a Certified Career Development and Transition coach, he facilitates career development workshops and coaching services.

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