Influence & Persuade with Impact


Learn how to influence decisions and persuade others effectively, be it with your boss, colleagues, partners, clients or customers.

Course Code/ID: CRS-N-0048470

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, the act of influencing is often taking place. This workshop will help participants to learn how to influence and persuade in a variety of areas.

After the workshop, you will be able to:

  • make decisions about using persuasion versus manipulation
  • apply the concepts of pushing and pulling when influencing others
  • use different techniques for getting persuasive conversations and presentations underway
  • make a persuasive presentation by using the 5 S’s
  • apply storytelling techniques to extend influence
  • leverage concepts of neuro linguistic programming in everyday influence and persuasion


  • Understanding Persuasion
    – Explore the differences between persuasion, influence, and manipulation
  • Preparing to Persuade
    – Learn how to customise your approach to persuasion
       * pushing versus pulling
       * communicating with confidence
       * planning the conversation
       * suspending the frame of reference
  • Getting Off on the Right Foot
    – Explore techniques that help you to speak persuasively
      * building rapport
      * matching
      * mirroring
      * pacing
      * leading
  • Presentation Strategies
    – Look in-depth into a framework for building a persuasive presentation of any length
    – Hands-on practice in speaking persuasively
  • Using Stories to Persuade
    – Learn how to make the most of humanity’s social nature and love for stories
    – Practice some storytelling
  • Using Neuro Linguistic Programming
    – Understand the art of neuro linguistic programming
    – Explore how it can benefit your influencing toolkit

Who should attend?

Directors, managers, team leaders and executives.


To ensure effective transfer of learning, the programme is skill-based, leveraging on role-plays and practice relevant to the work place.


Mr Jansen Chua has over 30 years of experience in leading teams and business units in the public and private sectors, and his areas of focus are in leadership, talent management and people management.

His vast experiences include designing and implementing the senior leadership coaching programme of Kydon Group, facilitating the basic coaching and facilitation programme for SAF Centre of Leadership Development, and designing, developing and delivering the Three-year Employee Development programme for JJ-Lapp Cable.

Certified in Emergenetics, TetraMap and DISC, he guides his participants in increasing self-awareness, building on strengths and improving interaction with others. As a Certified Talent Analyst, he provides client advisory services in talent management. Being a Certified Career Development and Transition coach, he facilitates career development workshops and coaching services.

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