Influence & Persuade with Impact

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, the act of influencing is often taking place. This workshop will help participants to learn how to influence and persuade in a variety of areas.

After the workshop, you will be able to:

• make decisions about using persuasion versus manipulation
• apply the concepts of pushing and pulling when influencing others
• use different techniques for getting persuasive conversations and presentations underway
• make a persuasive presentation by using the 5 S’s
• apply storytelling techniques to extend influence
• leverage concepts of neuro linguistic programming in everyday influence and persuasion

Outline

• Understanding Persuasion
  – Explore the differences between persuasion, influence, and manipulation
• Preparing to Persuade
  – Learn how to customise your approach to persuasion
     * pushing versus pulling
     * communicating with confidence
     * planning the conversation
     * suspending the frame of reference
• Getting Off on the Right Foot
  – Explore techniques that help you to speak persuasively
    * building rapport
    * matching
    * mirroring
    * pacing
    * leading
• Presentation Strategies
  – Look in-depth into a framework for building a persuasive presentation of any length
  – Hands-on practice in speaking persuasively
• Using Stories to Persuade
  – Learn how to make the most of humanity’s social nature and love for stories
  – Practice some storytelling
• Using Neuro Linguistic Programming
  – Understand the art of neuro linguistic programming
  – Explore how it can benefit your influencing toolkit