Influence & Persuade with Impact

When we talk about influence and persuasion, we often talk about marketing and sales. However, we influence in many ways and with great frequency. If you want a raise, sometimes you need to persuade your boss. If you want to convince your team to adopt a change, help your staff make choices, or choose the best place for lunch, there is often influencing taking place.

This workshop will help participants learn how to influence and persuade in a variety of areas using the three keys of influence to unlock potential for team members to adopt vital behaviors to achieve significant changes in their lives.

After the workshop, you will be able to:

• make decisions about using persuasion versus manipulation
• apply the concepts of pushing and pulling when influencing others
• engaging the six sources of influence
• use different techniques for getting persuasive conversations and presentations underway
• make a persuasive presentation by using the 5 S’s
• apply storytelling techniques to extend influence
• leverage the three keys of influence to effect positive behavioural change

Outline

• Understanding Persuasion
  – Explore the differences between persuasion, influence, and manipulation
  
  
• Preparing to Persuade
  – Learn how to customise your approach to persuasion
     * pushing versus pulling
     * communicating with confidence
     * planning the conversation
     * suspending the frame of reference
  
  
• Getting Off on the Right Foot
  – Explore techniques that help you to speak persuasively
    * building rapport
    * matching
    * mirroring
    * pacing
    * leading
  
  
• Presentation Strategies
  – Examine a framework for building a persuasive presentation of any length
  – Practice speaking persuasively
  
  
• Using Stories to Persuade
  – Make the most of humanity’s social nature and love for stories
  – Practice some storytelling
  
  
• The “Six Sources of Influence” Model
  – How to Leverage on the Three Keys to Influence
  * Key 1: Focus and Measure
  * Key 2: Find vital behaviours
  * Key 3: Engage the Six Sources of Influence
  – Application: Explore and apply techniques on a real case
  – Understand how it benefits your influencing skills