Design Thinking for Business Innovation

Course code: N.A.

An innovative company that subscribes to Design Thinking invests in its people's capabilities to serve their customers their best solutions.

Date: 19 Nov 2021

Status: NEW

Available Dates
Course Fees
  • Early Bird (EB) S$385.20

    Early bird date in brackets

  • Normal S$438.70
  • Members S$342.40

    Fees are inclusive of 7% GST

Design Thinking is a methodology used increasingly by business organisations to solve complex problems, and find desirable solutions for their clients. It is data-driven and draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the user (client/customer).

Top global companies have been using Design Thinking techniques for years to innovate and put themselves ahead of the competition. Companies such as Apple, Disney, P&G, and Netflix are reportedly doing 211% better on the S&P compared to companies who are not using Design Thinking.

Learn how your company can also innovate in this fun and interactive Fundamentals of Design Thinking workshop. Gain a practical understanding of Design Thinking and its principles, and learn how to use tools like Empathy Maps, Customer Journey Maps, Prioritization Grids, Storyboards and Prototyping. Be able to apply what you have learnt and begin your innovation journey today.

After the workshop, you will be able to:

  • acquire a user-centric mind-set and a foundational understanding of Design Thinking
  • understand how Design Thinking helps your business to uncover unmet customer needs
  • gain practical experience with Design Thinking tools and canvases


  • Introduction to Design Thinking
    – What is Design Thinking?
    – Understand the difference between traditional business thinking and Design Thinking
    – The business case for Design Thinking
    – Explore some case studies of successful Design Thinking projects
    – Learn why some Design Thinking projects fail


  • The Design Thinking Framework
    – Overview of the Design Thinking Process
    – Understand what is Human-Centred Design (HCD) and why Design Thinking is a mind-set


  • The Design Thinking Process: Empathise
    – Personas: who are you solving the problem for, and why?
    – Understanding job stories & jobs to be done
    – Use Empathy Map to better understand needs and behaviours


  • The Design Thinking Process: Define
    – Create a customer experience Journey to help you to surface your persona’s pain points
    – Write problem statements to focus on the problem you are trying to fix


  • The Design Thinking Process: Ideation
    – Start generating big ideas with the help of a Creative Matrix
    – Evaluate and select ideas using a Prioritisation Grid
    – Visualise your ideas with storyboards and develop your solution


  • The Design Thinking Process: Prototype
    – Learn the benefits of prototyping & minimal viable products
    – Understand “Fail Fast, Fail Cheap”


  • The Design Thinking Process: Test
    – Learn the 4 key attributes of a well-designed user test
    – Practice capturing feedback with a User Feedback Grid
Who should attend?

Anyone who is interested in uncovering the unmet needs, wants and desires of your customers, is involved in innovation or interested in creative problem solving or has a role in business development, customer service or are product owners.


A combination of lectures, experiential activities, group discussions and role plays will be used to impart and reinforce the concepts.


Mr Andy Chong has built a successful career in People Leadership and Team Development with extensive experience in coaching teams and individuals to drive compelling business outcomes, thus he is uniquely positioned to coach leaders, teams and organisations to unleash their fullest potential.

In the past 10 years, he has worked with a diverse range of organisations from MNCs to small and large family businesses, government agencies and NGOs, bringing together teams and strengthening the interpersonal relationships that exist within business environments for the purpose of enhancing team performance and employee engagement.

Earlier on in his career, Andy spent 10 years leading multinational, culturally diverse Customer Support Teams for Fortune 500 companies like Microsoft, HP, Research in Motion (Blackberry), Singtel, Reuters, and Fujitsu; capping his corporate career with the Fujitsu President’s Award for Outstanding Achievement.

Andy is also an accredited IBM Enterprise Design Thinking instructor, LEGO Serious Play facilitator, Agile facilitator and Game Thinking coach.

His area of expertise is in Team Development, Human-Centered Leadership, Supervisory & Managerial Skills, Conflict Management, Critical Problem-Solving skills, Creativity & Innovation; Design Thinking, Systems Thinking, and Gamification.

You will be redirected to the Skilleto training management platform. Please log in to or create your Skilleto account to proceed with your registration. Thank you.

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