About

Chua Bee Choo

Ms Chua Bee Choo has worked in both the private and public sectors. Her main focus of training are on service excellence and personal effectiveness.

She has been training adult learners since 1999 and has over the years conducted numerous public and customised trainings and seminars for both the public and private sectors. Her areas of training include; Customer Service, WITS/IQC, WSQ Courses in customer service, EI Intelligence at work, EI Skills & Handling Difficult Customers, Time Management, Supervising and Coaching Staff for Service Excellence, Working with People of Different Personalities and The 7 Habits of Highly Effective People.

Her strength in customer service comes from her practical experience in dealing with customers at the front counters and call centres, as well as developing and implementing service policies and initiatives; such as setting service standards, conduct service audits, evaluating performance and implementing the integrated rewards system for the organisation.

Her groups of participants are from different industries and levels: including office attendants, clerks, technicians, supervisors, executives, senior executives, managers, teachers, lecturers, police officers, engineers, vice principals and principals.

She holds a Master of Education in Training and Development with the University of Sheffield, Bachelor of Arts (Hons), Diploma in HRD, Associate Diploma in Customer Service (USA) and the Associate Diploma in Public Speaking (LCM), a Certified Trainer for the Disc Profiling System, Certified Trainer for the 7 Habits of Highly Effective People, Certified Six Seconds Associate EQ Trainer and Certified Stress Management Consultant. She has also attained ACTA certification awarded by WDA. She was also one of the recipients of CSC (Civil Service College) Trainer Excellence Award 2012.

As told by our participants...

Corner of ASPIRE-ation

I believe in EXCELLENCE!

I may not be the best. However, I always believe in doing my best in the work I do.